|Kapray Launch at Dolmen Mall Clifton |
In the past week, #Kapray was all over my Twitter timeline as if somebody had thrown their whole wardrobe on the floor, right before a party! A party, it was. On 5th July 2015, Kapray launched its first flagship store at Dolmen Mall Clifton, Karachi. The massive event was attended by bloggers, socialites and celebrities like Sarwat Gillani, Kiran Khan, Azfer Rahman and Nadia Hussain to name a few. Gutted that I couldn’t attend the launch myself because updates from my friends on social media were drool worthy!
Kapray is called a fast fashion retailer and has attracted so much hype because it is budget friendly. It is a brand by Al-Rahim Textile Industries Ltd which is a 24 years old, well-established home textile manufacturer and exporter.They provide high-quality fabric and carry out the whole processes from making of the fabric to the supplying of finished products so that they don’t only live up to but also even exceed their customer’s expectation.
At the launch event the Mr. Faisal Rahim Saya, CEO of Kapray said, “My vision was to create a brand that could not only compete with but out do the international brands that everyone looks forward to in Pakistan. I wanted to raise the fashion quotient along with the standards of quality that is being offered to the Pakistani consumer today. We plan to launch at a few other cities across Pakistan later this year. So, it’s fashion that is both admirable and approachable.”
Kapray caters to all the fashionistas and brings out new collections as often as every two weeks! You can buy stitched or unstitched clothes, shoes, bags accessories, just name it and have it. Again, age does not matter as they offer apparels for Men, Women and Kids. In addition to that if you need something for home decor, Kapray also covers that for you! (Sounds apt! :D)
|Bloggers and Socialites at Kapray Launch|
For more information on #Kapray, visit:
Event Management: Raka
Advertising: Red Art Communications
Media & PR: Take II
Digital Marketing & PR: The Digital Factory
Photo Credits: Kapray Facebook